“No longer do you build discrete components and initiatives – a website, a product, advertising messages/campaigns – you now need to build a dynamic socially networked ecosystem of give and take, your web as the plasma-like glue that holds it together, delivering content and experience with many tentacles that, if you emotionally resonate with wants and desires, will pull people to your offerings.”
Carey Gersten
June 25, 2009
http://www.guardian.co.uk/media/2009/jun/24/microsoft-steve-ballmer-cannes