Cisco’s Big Bet on New Songdo: Creating Cities From Scratch
By Greg Lindsay | FAST COMPANY | February 1, 2010
Cisco's Wim Elfrink and developer Stan Gale plan to standardize many elements of New Songdo (rendering above) in other cities. (Photograph by James Whitlow Delano)
The world is bracing for an influx of billions of new urbanites in the coming decades, and tech companies are rushing to build new green cities to house them. Are these companies creating a smarter metropolis — or just making money?
Stan Gale is exultant. The chairman of Gale International yanks off his tie, hitches up his pants, and mops the sweat and floppy hair from his brow. He’s beaming like a proud new papa, sprung from the waiting room and handing out cigars to whoever happens by. Beckoning me to follow, he saunters across eight lanes of traffic toward his baby, delivered prematurely days before.
Read on: http://www.fastcompany.com/magazine/142/the-new-new-urbanism.html